Indexing Ī primary function of a DAM system is to make assets easily available to its users by providing a searchable index that supports retrieval of assets by their content and/or metadata. Management Creation Īpplications implement digital asset management by importing it from the analog and/or digital domains (by encoding, scanning, optical character recognition, etc.) or by authoring it as new object. A MAM typically offers at least one searchable index of the images, audio, and videos it contains constructed from metadata harvested from the images using pattern recognition, or input manually. Any editing process that involves media, especially video, can make use of a MAM to access media components to be edited together, or to be combined with a live feed, in a fluent manner. The term media asset management (MAM) may be used in reference to Digital Asset Management when applied to the sub-set of digital objects commonly considered " media", namely audio recordings, photos, and videos.
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